Even as the pandemic winds down in many parts of the United States, Walmart clearly isn’t concerned about losing customers on Thanksgiving, weighing its associates’ well-being above any potential sales loss.
“Throughout the pandemic, our associates have been nothing short of heroic in how they have stepped up to serve our customers and their communities,” Dacona Smith, Walmart US’ chief operating officer, said in a statement. “We hope everyone will take the opportunity to be with their loved ones during what’s always a special time.”
The announcement may seem early, coming in the late spring, but Target beat its bigger competitor by six months. The retailer announced in January that it would close all stores for Thanksgiving 2021, acknowledging that its 2020 experiment worked for customers, associates and the company’s bottom line alike.
“The response was so positive that we’ll carry it forward this year, keeping our Target stores closed all day long on Thanksgiving Day,” the company said. “This is just one example of how our evolving strategy is meeting the needs of our business and our guests.”
— CNN Business’ Parija Kavilanz contributed to this report