The aim is to “significantly reduce disease and death” from using these two products. Smoking is the leading cause of preventable death in the United States, according to the US Centers for Disease Control and Prevention.
The agency said it hopes to have the ban in place in a year. It cannot ban the flavor immediately because the proposed change needs to go through a legal public comment period.
The regulations would only apply to manufacturers, distributors, retailers, wholesalers and importers so that the product would never make it to the market. The agency cannot take action against individuals who would possess or use menthol tobacco products.
More than a third of all the cigarettes sold in the United States in 2018 — the last year for which statistics were available — were menthol flavored, according to the CDC.
Ban meant to promote health equity
The move is meant to promote better health equity, Mitch Zeller, director of the FDA’s Center for Tobacco Products, said at a news conference Thursday.
“Despite the tremendous progress we’ve made in getting people to stop smoking over the past 55 years, that progress hasn’t been experienced by everyone equally,” said Zeller. “In the United States, compared to non-Hispanic White smokers, significantly fewer Black smokers support long-term quitting and Black smokers are more likely to die of tobacco-related disease than White smokers.”
Mentholated brands of tobacco products have been heavily marketed to racial minorities resulting in disproportionate use. More than 85% of mentholated brand users are Black, nearly 47% are Hispanic, 38% are Asian, nearly 29% are White, according to the CDC.
Studies show that menthol flavoring increases the appeal of tobacco products and can lead people, particularly young people, to become regular smokers. Advertisers of menthol-flavored cigarettes have disproportionately targeted the Black community.
Menthol flavoring is also believed to be more addictive and harder to quit. One study showed that if menthol was banned, within a little over a year, it would lead 923,000 smokers to quit, including 230,000 African Americans.
Derrick Johnson, president of the NAACP, said the organization has been calling for a ban on menthol cigarettes and flavored e-cigarettes for years.
“For decades, the tobacco industry has been targeting African Americans and have contributed to the skyrocketing rates of heart disease, stroke and cancer across our community,” Johnson said in a statement. “The tobacco industry is on a narrow quest for profit, and they have been killing us along the way…it’s about time we prioritize the health and wellbeing of African Americans.”
Menthol-flavored cigarettes are considered a “tremendous public health threat” for kids, according to the Tobacco Free Kids organization. Pediatricians have long called for a ban on flavored tobacco products, including menthol. For novice smokers, the taste of a cigarette can be too harsh, whereas, flavors make it easier for beginners to try the product.
On Thursday, the American Academy of Pediatrics applauded the announcement from the FDA, calling this an “important step forward.”
“This long overdue decision will protect future…